Read original post by Vivek Maskara at Windows App Development Tutorials Blog
Microsoft aims at making it easier for developers to get started with app development on Windows platform. Our website too has a similar goal and we want more and more developers to start developing apps for this platform. To make life easier Microsoft started a new programme, App Studio where less experienced developers can have a go at making apps for Windows Phone and desktop. It’s a wizard type of thing where you get various customizations to make your app personal. Even some experienced developers use it to develop a prototype. After you are done with making an app in app studio, a project zip can be generated which can be further edited in Visual Studio. Otherwise you could directly publish the app from App Studio. Here’s how you could create an app using Microsoft App Studio