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Is Microsoft Advertising better than Google AdMob ? [Developers]

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0 comments   /   posted by Silverlight Show on Aug 04, 2011
Tags:   windows-phone-7 , saijo-george

Read original post by Saijo George at 1800PocketPC

In a recent case study where 2 Windows Phone developers implemented the Microsoft Advertising SDK for Windows Phone 7 and Google’s AdMob SDK on a 50/50 rotation to see which one provides a higher yield in their Windows Phone Game , Microsoft Advertising was the clear winner with 71% higher yield and produced greater overall Gross Revenue earnings and fill rate.


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