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Required pubCenter Update for Microsoft Ad Units

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0 comments   /   posted by Silverlight Show on Jun 19, 2013
Tags:   windows-phone , bernardo-zamora
Read original post by Bernardo Zamora at Windows Phone Developer Blog

Microsoft Advertising is committed to increasing advertiser demand and growing advertising revenue for mobile app developers. The latest improvements to increase developer monetization and end-user relevancy have just been released – these involve changes in the pubCenter categories used to target ad units. To fully leverage these new capabilities, developers need to visit pubCenter to take action to select one category for each ad unit and align that category with the selection in the Windows Phone Dev Center. This is a category update only and no app resubmission or certification is required.


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