Buddy is a Backend as a Service (BaaS) platform designed to do two things. First, it's designed to free mobile app developers from needing to build a backend service for their mobile app. Most mobile apps do a set of standard things: they create and manage users, save photos, create contact connections between users, and send push notifications, for example. We designed the Buddy platform to replace the work of building those back-end tasks, with just a few easy API calls. Using Buddy, you can focus on writing great mobile apps and not on managing servers. Second, if you build your app on the Buddy platform, we can generate a lot of data about who uses your app, where they use it, and how they use it. We give you information, such as which device types are most common, how many people use your app, and from what location users upload their photos. For larger apps, we can deliver a broad set of deep, cutting-edge analytics that can help app publishers use mobile apps to gather marketing and demographic information they wouldn’t otherwise be able to access.