Shawn Wildermuth has created a simple example of how to protect WCF Services with Forms Auth.
I was trading tweets today with @pauliom about whether RIA Services would solve some Auth problems he was having out of the browser. While RIA does do some interesting things with roles/users, I mentioned that typical Forms Auth out of the box should just work.
To that end I have created a simple example of how to protected WCF Services with Forms Auth (works with ADO.NET Data Services as well BTW). Because I wanted to support it out of the browser as well, I used the new Forms Auth service.